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Why Stock Promoters Are Buying During the Current Market Crash

By James Thornton7 min read2 views
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Why Stock Promoters Are Buying During the Current Market Crash

Stock promoters have made significant purchases during the market crash. Here's what we know about recent insider moves in Bajaj Finance, HCL Tech, and more.

Promoters' Stock Purchases Signal Market Sentiment

Market crashes are periods of panic for many retail investors, but these downturns sometimes present unique opportunities for insiders like company promoters. Promoters buying their firms' stocks is often considered a positive indicator, as it suggests they believe in the company's long-term prospects. Why do promoters make such moves, and which companies have seen significant insider buying recently? Let’s analyze four companies where promoters have been active amid the ongoing market turmoil.


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Reasons Why Promoters Buy Their Own Stock

Promoters buy their companies' stocks during downturns for several reasons:

  1. Attractive valuations: Promoters may see the current stock price as undervalued relative to intrinsic worth.
  2. Confidence in future growth: Insiders often buy when they anticipate strong performance, possibly due to upcoming expansions, demand growth, or restructuring.
  3. Defending stock price: To counter sell-offs, promoters might purchase shares to stabilize the stock and demonstrate confidence.

While these purchases are broadly seen as a positive signal, they are not definitive buy recommendations for retail investors. It’s crucial to dig deeper into company fundamentals and other factors.


Bajaj Finance: Analyzing Insider Actions

Promoter Activity

Promoters Sanjali Bajaj and Siddhant Bajaj made significant market purchases of nine lakh shares in Bajaj Finance on December 29, 2025. However, recent valuations reveal that the stock currently trades below the price at which the promoters bought, reminding investors that insider buying isn’t always immediately profitable.

Valuation Metrics

  • Price-to-Book Ratio: Bajaj Finance currently trades at a price-to-book ratio of 5, compared to a 10-year median of 8.1. While this suggests the stock is relatively cheaper, it has not yet hit its historic low of 4.7 from November 2024.

Financial Health

  • Quarterly Results: In Q3 2025, Bajaj Finance reported a net profit of ₹4,066 crore, down from ₹4,948 crore in the previous quarter. This decline stemmed largely from provisions totaling ₹1,406 crore to prepare for potential future risks.
  • Operational Growth: The company’s assets under management (AUM) in segments like mortgages saw growth rates above 25%, indicating robust operational metrics.
  • AI Initiatives: Bajaj Finance’s use of AI-driven customer insights was a highlight, generating 100,000 customized offers by analyzing over 20 million call transcripts.

Risks to Watch

Investors must monitor concerns like tightening liquidity conditions and rising inflation affecting non-banking financial companies (NBFCs). These macroeconomic factors could pressure the stock price further.


HCL Technologies: Promoters Bet on IT Sector Resilience

Insider Buying

Promoters of HCL Technologies made noticeable share purchases in March 2026, acquiring approximately 2.84 lakh shares. This comes at a time when IT services face low investor sentiment amid global uncertainties.

Deal Pipeline and AI Growth

  • Deal Pipeline: HCL reported $3 billion in new deal bookings for Q3 FY26, marking 43% year-on-year growth and a multi-quarter high.
  • AI Contributions: Nearly 25–30% of HCL’s revenue pipeline is linked to artificial intelligence solutions, outpacing other industry leaders like Infosys and TCS in this area. A recent 5-year AI-centric deal worth $473 million highlights the company’s strategic focus.

Valuation Analysis

  • HCL trades at a price-to-earnings ratio of 20.74, a premium compared to Infosys (17.23) and TCS (16.74). Investors should weigh whether this premium is warranted by its growth trajectory.

Risk Factors

Despite the deal momentum, HCL’s management has guided for revenue growth of only 4.75–5.25% for FY26, raising questions about execution risks. Additionally, the ongoing geopolitical situation and tightening credit conditions remain significant concerns.


Jindal Stainless Limited: Repeat Insider Purchases Against Operational Worries

Insider Activity

The promoter entity JSL Overseas Holding Ltd. acquired over 2.69 lakh shares in March 2026 across multiple transactions. However, this buying spree coincided with market-wide fears about operational disruptions caused by war-related supply chain issues.

Operational Challenges

Jindal Stainless faces risks linked to its reliance on industrial gases like LPG and natural gas. A disruption in these supplies could potentially halt production at its plants.

Investor Takeaways

While insiders are buying aggressively, operational risks remain elevated, and investors need to assess whether these challenges could outweigh the perceived value opportunity.


Key Takeaways for Investors

  • Promoter Activity is a Signal, Not a Guarantee: While promoter purchases can indicate confidence, they also require validation through a company’s financials and growth outlook.
  • Understand Market Sentiment: The ongoing geopolitical tensions and tightening liquidity are placing pressure on most sectors, including NBFCs, IT, and industrials.
  • Analyze Valuation Metrics Thoroughly: Comparing current valuations against median and historical lows can help identify whether a stock is genuinely undervalued.

For those considering investments in these companies, a deeper dive into their annual reports, financial statements, and risk factors is strongly recommended.


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J
James Thornton

Staff Writer

James covers financial markets, cryptocurrency, and economic policy.

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