Trolley, the iconic sour gummy brand, teamed up with Xbox to celebrate its 25th anniversary at PAX East 2026 in Boston. The star attraction was the Trolley Sour House, a candy-themed installation that brought gaming fans and candy lovers together for a unique experience combining the best of both worlds.

A Candy Haven at PAX East 2026

Located right on the show floor, the Trolley Sour House drew attendees in with its eye-catching, candy-themed interiors. Each section of the house – from the living room to the kitchen – was a vibrant homage to Trolley's signature Sour Brite Crawlers gummies. While the wallpaper hinted at gummy designs, the fridge was shaped like the beloved candy, and even the kitchen sink worked, surprising visitors with its practicality.

At every corner, photo opportunities awaited, including a whimsical backyard complete with a Trolley Sour Brite Crawler tree. Fans were encouraged to capture the fun and share their experiences on social media with the hashtag #TrolleySourHouse.

Trolley and Xbox: A Sweet Partnership

Celebrating 25 years of partnership with Xbox, Trolley added an interactive twist to their PAX East appearance. Gamers who visited the Sour House or purchased selected flavors of Trolley candies in stores received in-game rewards for three major titles:

• Forza Horizon 6: A special Trolley-themed car designed exclusively for the game, marking the first appearance of this vehicle in the franchise.
• Diablo 4: Download codes for in-game content, giving players a chance to earn unique rewards.
• World of Warcraft: Midnight: Themed items tied to the game were also part of the candy giveaway, ensuring a treat for WoW enthusiasts.

The in-game content was linked to Trolley’s most popular candy lines: Sour Brite Crawlers, Very Berry, and Fruit Punch. Fans of these candies were delighted to connect their favorite flavors with their favorite games, making for a sweet gaming experience.

Highlights from the Trolley Sour House Experience

The Trolley Sour House wasn’t just about giveaways – it was a fully immersive experience that didn’t skimp on creativity:

• Living Room Vibes: Attendees could relax in the Sour House’s living room, which featured details chronicling the life of the Sour Brite Crawler family, including a gummy wedding and vacations.
• Kitchen Details: The kitchen was another fan favorite, with a refrigerator stuffed with Sour Brite Crawlers (yes, you could grab a few), and adorable candy-themed accents throughout.
• Interactive Fun: IGN conducted a trivia session, playing games like “Who Am I?” centered around video game knowledge, further pulling in the crowd.

One of the attendees’ favorite aspects was the constant supply of Trolley candy. Whether you were a fan of the classic pink-and-blue Sour Brite Crawlers or preferred other flavors, there was something sugary and delightful for everyone.

A Playful Take on Art

Trolley didn’t stop at just candy and games. They incorporated a touch of humor and art by using their candy design as a parody of famous art installations. Visitors enjoyed details like walls jokingly modeled after pop culture references, providing a fun and irreverent nod to the creative spirit of both the brand and the PAX East environment.

Why This Collaboration Delights Fans

Trolley’s partnership with Xbox highlights a growing trend in experiential marketing by blending consumer products with pop culture and gaming. Fans not only got to revel in the candy but also engaged with their favorite video games in a unique way. Offering exclusive in-game items through fan-favorite products created an incentive for customers while boosting their connection to the Trolley brand.

By partnering with major gaming franchises like Forza Horizon, Diablo, and World of Warcraft, Trolley positioned itself at the intersection of gaming and sweet treats, attracting both audiences for a memorable experience.

Takeaways

For those who missed the fun at PAX East 2026, here are some key points:

• The Trolley Sour House celebrated 25 years of partnership between Trolley and Xbox.
• Attendees could receive exclusive in-game items for Forza Horizon 6, Diablo 4, and WoW: Midnight by visiting the Sour House or purchasing Trolley candies.
• The on-site experience featured candy-themed rooms, games, and ample supplies of free Sour Brite Crawlers.
• Creative and playful elements, including the design of the house and the fictional Sour Brite Crawler family, added delight and humor to the experience.

What’s Next for Trolley?

Details about future activities or promotional tie-ins weren’t revealed, but if PAX East 2026 is any indicator, Trolley is likely to continue finding fun and innovative ways to bring sour and sweet flavors to fans of gaming and candy alike.

If you're eager to indulge in Trolley's delights—and possibly snag gaming rewards—keep an eye on your local store shelves or upcoming events for more opportunities to grab your favorite flavors.