The Brussels Motor Show, the first major auto exhibition of 2026, provided a platform for automakers to showcase an array of upcoming vehicles. From electric innovations to updated hybrids, this event offered a glimpse of what car enthusiasts can expect in the near future.

Alfa Romeo: Limited editions and electrified future

Alfa Romeo brought its iconic Giulia Quadrifoglio Luna Rossa to the show. This special edition, limited to just ten units, features carbon fiber accents, an updated rear spoiler, and a 520 PS V6 engine. All units have already been sold. While no new models were officially debuted, Alfa Romeo announced that the Giulia and Stelvio will remain available until 2027 with diesel and Quadrifoglio variants. The Italian manufacturer plans an all-electric lineup in the future, with new platforms supporting both hybrid and fully electric powertrains.

Audi: Subtle updates

Although no groundbreaking new vehicles were on display, Audi showcased minor updates to its A5 and A6 models. Upcoming versions are set to feature revised infotainment systems and return to traditional tactile buttons on their steering wheels, addressing customer feedback.

BMW: Expanding the electric lineup

BMW unveiled its iX3 electric SUV at the show, part of its "Neue Klasse" lineup. With 469 PS and advanced software capabilities, the iX3 is a step towards the automaker’s vision of fully connected, software-driven vehicles. Upcoming models include the i3, and the technology will extend across the brand's range in 2026.

Bugatti: Next-level performance

Bugatti presented the Turbillon, its first hybrid hypercar under the new Rimac ownership structure. The vehicle transitions from a W16 to a V16 powertrain, delivering performance in the five-figure horsepower range. Bugatti hinted that 2026 would bring even more groundbreaking announcements.

BYD (Build Your Dreams): Growing presence

China’s BYD showcased its plug-in hybrid station wagon, the Atto 2 DM-i. As the only plug-in hybrid in its segment, the Atto aims to set itself apart with versatility and performance. BYD continues to expand its presence in Europe, where it registered over 23,000 units in 2025.

Citroën: Modular design concepts

Citroën introduced the concept compact car, Élo. Measuring just 4.1 meters in length, this electric vehicle features a central driver seat, modular interior configurations, and clever design elements like storage pockets integrated within the car’s structure. The design language, including asymmetric elements and illuminated logos, points to the future of Citroën’s lineup.

Cupra: A delayed debut

The much-teased Cupra Raval appeared at the show again, still wrapped in camouflage. This small electric car, based on Volkswagen’s ID.Polo platform, is scheduled for an official unveiling in spring 2026. Performance options range from 155 kW to 166 kW, with a base price starting at €25,950.

Fiat: Filling niches

Fiat revealed the new Fiat Qubo L, a practical high-roof van available in two lengths. Buyers can choose between a 130 PS diesel engine or electric versions with battery options of 50 kWh and 75 kWh. The diesel variant addresses a gap in the Stellantis lineup, appealing to customers prioritizing range and load capacity.

Fiat also previewed its Tri, an electric three-wheeled utility vehicle aimed at markets like Morocco and potentially Southern Europe. With a 9 kW motor and 540 kg payload, the Tri offers an efficient solution for urban deliveries.

Ford: Minor but meaningful updates

Ford’s Ranger pickup received slight styling updates, with new dark design accents. The plug-in hybrid version, featuring a 281 PS system, was a highlight with a confirmed electric range of 43 km and full towing capability of 3.5 metric tons. Ford also introduced its BlueCruise hands-free driving system for highways.

Honda: Hybrid evolution

The Honda Prelude hybrid made its European debut with a 2.0L engine and a 135 kW electric motor. Aimed at enthusiasts, the Prelude features a new virtual gear-shifting mode for a dynamic driving experience. Prices for the Prelude will start at €49,500 in Germany.

Hyundai: Versatility in powertrains

Hyundai showcased its Staria Electric minivan, available in seven- and nine-seat configurations. Powered by a 160 kW motor and an 84 kWh battery, it delivers 400 km of range. The Staria Electric joins other powertrain variants, although hybrid options will soon be discontinued for this model.

Practical takeaways

1. Electrification dominates: Most major automakers are focusing on new electric models, keeping up with global trends.
2. Hybrids still have a role: Plug-in hybrids like the Ford Ranger and Fiat Qubo L offer practical options for buyers hesitant to transition fully to EVs.
3. Versatility in design: Citroën’s modular Élo and Fiat’s Tri show how manufacturers are addressing niche markets with creative innovations.

Conclusion

The Brussels Motor Show highlighted the auto industry's shift towards electrification, customer-centric updates, and niche-filling solutions. Automakers like BMW and Bugatti are pushing technological limits, while brands like Fiat and Citroën target practical needs and compact spaces. Expect further developments in these areas as we approach 2026.